What I learned at NAFDMA 2020 – Part 1 of 3

What I learned at NAFDMA 2020 – Part 1 of 3

Bus two at the angle tree on the NAFDMA BUs Tour 2020 in Charleston, SC. Lessons from NAFDMA, the International Association for Agritourism convention in three parts. Your marketing image is entrapping youWine, beer & food veto the "Parent Veto"Menus, food costs & quality drive profitability I never miss this convention, OK I missed ONE, but it was due to the birth of my daughter back in 2002. The reason is that this gathering of movers and shakers is the place to get inspired, find new ideas, and, lately, the place for critical tweaks to an ever-changing experience economy. Part…
Read More

Part 4. 3 People you should contract & HIRE to create a Hybrid Marketing Team.

https://youtu.be/g62UZS5MUxg What started as a Facebook group post response turned into a four-part course on hiring a marketing team or not... or something else.  Our recommendation for many small to mid-sized businesses is that something else, we'd call a Hybrid Marketing Team (HMT). Hybrid Marketing Team - People The Owner or top manager - Likely, YOU! To keep in touch with the pulse of your business, you MUST be a part of the team. The Doer - As the owner/leader, you should NOT be doing everything! This person can be part-time, work from home, be a teen, but must have the…
Read More

Part 3: Problems YOU cause when working with a marketing company.

https://youtu.be/3uxjSheW2sQ Part 3: Problems YOU cause when working with a marketing company. Unclear expectations.Unclear roles and authority.Late event announcements.No or late on-site pictures for event promotion. The #1 Problem on the client-side: Abdication, followed by denunciation, is one of the most painful mistakes in MC/Client working relationships.  Once an MC is hired, a brief "get to know you" meeting is held in which the Client believes everything necessary has been communicated; then, the marketing company is free to do, or not do, anything it wants. This is the abdication. This abdication feels like freedom! It seems excellent until that fateful…
Read More

Part 2: You should certainly NOT hire a marketing company.

https://youtu.be/WKmd9RXEcN4 Part 2: You certainly should NOT hire a marketing company. There is NO WAY you should hire a marketing company. This was my thought for years as I toiled away under the assumption that, because I was clever enough to start and run an entertainment business in the middle of nowhere and charge people for the privilege of walking through a corn maze (Unheard of back then!), I certainly didn't need any help marketing. I was right, just not for the "I'm-too-smart-reason." In fact, my stubbornness was precisely why I shouldn't hire a marketing company. (MC for short.) The…
Read More
Part 1: You definitely should, & certainly should NOT hire a marketing company.

Part 1: You definitely should, & certainly should NOT hire a marketing company.

https://youtu.be/Mgy-AWx06Rs The debate rages on: Should you hire a marketing firm or not hire a marketing firm? This debate is happening in my head, typically in Spring, as I look down the barrel of my upcoming to-do list and think, "Gosh, there are 1,000 marketing firms. Surely ONE of them could take this off my plate?!" Spoiler Alert: I did hire a marketing company, then let them go. Then hired another one, then let them go. Then hired another one, then let them go (and that one was just this year!) Spoiler-Spoiler Alert: We WERE marketing company at Maize Quest,…
Read More
Life’s too short, only read what you’re interested in.

Life’s too short, only read what you’re interested in.

Working with corn maze clients across North America and the UK, creating attractions and marketing plans for hundreds more farms and entertainment businesses, plus managing nearly 100 staff across three businesses and 1,400 acres of production, retail, and entertainment in a family business generates a lot of stories. This blog is a connection point for seasonal and family business owners to look inside, learn from our mistakes, and connect on a level only people in the small business community can. Choose what you'd like to read by category or search, then surf around occasionally for something interesting you might not…
Read More