No free lunch – Part 2 Deploying The [NEW] Guiding Principle.
The [NEW] Guiding Principle. You can't make money unless people get onsite, but they are ready to spend once they arrive. In Part 1, "Back on your game," we reviewed how the Free Lunch of marketing due to artificial scarcity is over. We have to get back on our marketing 'game' and promote like it's 2019 all over again. Part 2 Deploying The [NEW] Guiding Principle. You can't make money unless people get onsite. The driving goal is to get people through the door. DUH, right? It goes a bit deeper on three focused levels. Focus #1: Differentiation. My buddy John Schallert, who runs an excellent workshop,…