Books

Now available! Everyone asks Hugh about marketing, mainly because it's a scary, ever-changing puzzle full of parameters. Hugh answers every question in this book designed to live on your desk for every marketing emergency. Customers Coming Out of Your Ears: 51 Quick Ways to Grow Customers & Profits Using Tools You Already Have presents 51 practical tactics to boosting sales and profits in your business. Hugh collected years of experience, plus trial and error experimentation in marketing fruit, admissions, wine, bakery products and more and compiled it into one reference guide. Skip around the easy to read, short chapters, then get…

The 31-Day Workforce Turnaround: One month to a happier you and a more productive crew book came from the collected experiences around managing staff. While the stories come from agriculture and entertainment, the book’s principles are applicable to anyone managing a team. Hugh has been working on the farm, on a team, then leading teams throughout his life. In the process of creating the Agritourism Manager Boot Camp, Hugh collected stories, processes and life-changing anecdotes, then formatted the collection into a 31-Day program, with just 1-3 pages per day, then an exercise to practice with one’s own team. On launch, The 31-Day…