As the Education & Operations Manager for the North American Farmers’ Direct Marketing Association, I am responsible for vetting and selecting speakers for the Educational Program at our organization’s annual conference. Hugh McPherson ranks at the top of my list due to his subject knowledge on production, marketing, staffing and event management. His sessions are always full, his personality is engaging, and his ability to educate and inspire our attendees always garners outstanding reviews on our post-event surveys. I would highly recommend Hugh McPherson as a session presenter, as he has always created an exceptional experience for our attendees.