Agritourism – Page 15 – Hugh McPherson

22 Mar 2019

Transforming into Transformational – Haunt & NAFDMA Part 3 of 4

Agritourism, Marketing Tools, Seasonal Business

This is Part 3 in a 4 part series I've been working on since the NAFDMA convention (that's North American Farmers Direct Marketing Assoc. or FarmersInspired.com) in an effort to encapsulate and explore all the ideas I uncovered and make them useful. This blog series is meant to be responsive and interactive, so please, when I ask seemingly rhetorical questions or really hard questions at the end of each, take up the challenge and answer back by email! I want you to be disturbed by these questions, to shock your brain into a creative mode. Hope you enjoy! "Transforming into Transformational" Hey gang, "Transforming…

26 Feb 2019

F&B is the driver / My faults laid bare.

Agritourism, Marketing Tools, Seasonal Business

This is Part 2 in a 4 part series I've been working on since the NAFDMA convention (that's North American Farmers Direct Marketing Assoc. or FarmersInspired.com) in an effort to encapsulate and explore all the ideas I uncovered and make them useful. This blog series is meant to be responsive and interactive, so please, when I ask seemingly rhetorical questions or really hard questions at the end of each, take up the challenge and answer back by email! I want you to be disturbed by these questions, to shock your brain into a creative mode. Hope you enjoy! F&B is the driver / My…

23 Feb 2019

You’re totally fighting for less time, totally.

Agritourism, Maize Quest Corn Maze & Fun Park, Marketing Tools, Seasonal Business

This is Part 1 in a 4 part series I've been working on since the NAFDMA convention (that's North American Farmers Direct Marketing Assoc. or FarmersInspired.com) in an effort to encapsulate and explore all the ideas I uncovered and make them useful. This blog series is meant to be responsive and interactive, so please, when I ask seemingly rhetorical questions or really hard questions at the end of each, take up the challenge and answer back by email! I want you to be disturbed by these questions, to shock your brain into a creative mode. Hope you enjoy! You're totally fighting for less time,…

16 Jan 2019

Other known associates.

Agritourism, Family Business, Seasonal Business

Other Known Associates. Hey Gang, In the world of law enforcement, criminals are often tracked down by listing "Known Associates" or "KAs" Essentially, the officers determine the whereabouts, motivations, and likelihood of action through association. They are looking for the 'internal state' of a suspect, based on the external interpersonal connections the suspect makes. If the police were to look around your life, look into your "Other Known Associates," what would they discover about your internal state? In researching Mastermind Groups for last year's Sunflower Mastermind, I found the near-origin, certainly the modern popularization, of the Mastermind concept in the work of Napoleon Hill, specifically…

10 Jan 2019

2019 NAFDMA’s current lack of judgement.

Agritourism, Maize Quest Corn Maze & Fun Park, Seasonal Business

Really? Again? Shouldn't you know better by now than to do THAT? Hey Gang, I don't know what's happening, but the current board and staff of NAFDMA are showing a real lack of good judgment. I came to NAFDMA for the first time in 1999's convention when I was 24 years old. I had been asked to speak about Public Relations, which I thought I could do well. Upon arrival, I found out I was speaking after Jane Eckert, media professional, consultant and, then, actively involved with one of the largest farm market operations in the industry. I was terrified. My presentation went OK,…

05 Jan 2019

So what do you do now?

Agritourism, Family Business, Maple Lawn Farms, Seasonal Business

"So what do you do now?" Hey, I got out of the maze mobile in front of our farm market and office, and it was utterly silent. At 9:06 am, I was over an hour late for my usual Saturday arrival and, though a weak pang of guilt was niggling in the back of my mind, the silence reconfirmed it was OK; I was OK. We are closed in January. Farm market, maze complex, and wine tasting room are all shuttered through the dreary Pennsylvania winter months. Our farm is not, as anyone who has visited can attest, near a busy town, busy…

28 Sep 2018

Take it when you can get it.

Agritourism, Family Business, Maize Quest Corn Maze & Fun Park, Seasonal Business

Hey, Take it when you can get it.. In parenting, as in life, I find that you have to take it when you can get it. I don’t know about you, but my kids are in every activity: Soccer, symphony, marching band, chorus, youth group, working on the farm, vocal ensembles, private instrument lessons, NJHS, student council, and on and on and on. As a parent, when I can get a night to watch a TV show with my son, I take it. When I can take my teenage daughter out to each, I take it. When my wife and I get to go…