Screenflow – Screencasting

LINK: Screenflow Screenflow is an easy video editing program for prerecorded classes, advertising videos, and educational programs. Screenflow allows recording the screen and the webcam at the same time, easy audio imports and easy picture drop-ins. The timeline is easy to see what's happening, text is easy to add and move around.
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Canva.com

LINK: https://www.canva.com Canva is the best for making Facebook post pics, event headers, cover photos, Instagram post pics and more. All templated designs so you don't have to do much to customize and make each your own. We use the FREE version, but Canva Pro has many more extra features and designs to keep it fresh.
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Part 2: You should certainly NOT hire a marketing company.

https://youtu.be/WKmd9RXEcN4 Part 2: You certainly should NOT hire a marketing company. There is NO WAY you should hire a marketing company. This was my thought for years as I toiled away under the assumption that, because I was clever enough to start and run an entertainment business in the middle of nowhere and charge people for the privilege of walking through a corn maze (Unheard of back then!), I certainly didn't need any help marketing. I was right, just not for the "I'm-too-smart-reason." In fact, my stubbornness was precisely why I shouldn't hire a marketing company. (MC for short.) The…
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Part 1: You definitely should, & certainly should NOT hire a marketing company.

Part 1: You definitely should, & certainly should NOT hire a marketing company.

https://youtu.be/Mgy-AWx06Rs The debate rages on: Should you hire a marketing firm or not hire a marketing firm? This debate is happening in my head, typically in Spring, as I look down the barrel of my upcoming to-do list and think, "Gosh, there are 1,000 marketing firms. Surely ONE of them could take this off my plate?!" Spoiler Alert: I did hire a marketing company, then let them go. Then hired another one, then let them go. Then hired another one, then let them go (and that one was just this year!) Spoiler-Spoiler Alert: We WERE marketing company at Maize Quest,…
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Center Grove Orchards – Part 2 ALR Report

Part 2 of 3 Report on Center Grove Orchards Hey Friends, In case you missed it, I'm reporting ideas, information and observations from the NAFDMA Advanced Learning Retreat. If you've never participated, you can learn more about the most recent ALR here. Back to Center Grove Orchards, which I'll be reporting on in 3 parts: Farm Market and indoor spacesFoodservice bright ideasAttractions & admissions Full disclosure: I am not a foodie. I like to eat food and enjoy time out with friends trying new things, but I am not a foodie. Disclosure 2: I am not a food service person…
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ALR Report Center Grove Orchards – Part 1

Part 1 of 3 Report on Center Grove Orchards Hey, [[ contact.first_name | default: 'Friend' ]], Part 1 - NAFDMA ALR Report Center Grove Orchards - Part 1 "In the market." I admit that I have wanted to visit Steve and Deanna Black's farm for a long time. (Quick note: They are brother and sister, not husband and wife!) The NAFDMA Advanced Learning Retreat is a gem of agritourism learning experiences with essentially a 'deep dive' into the specifics of 1 to 2 operations. It is not a quick, 1 hour per stop 6 stops in a day bus tour. The benefit…
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Moving targets Part 2 of 3. – Online Advertising.

[Recap] In a world of marketing choices, we suggest you create three focus areas, here listed by priority: Content creationOnline advertisingCustomer collection & follow-up We'll split these up into three emails, one for each topic over the next few blogs. You can always email questions along the way. Part 2 of 3 "Moving targets" - Online Advertising. Hey, [[ contact.first_name | default: 'Friend' ]], Part 2 - Online advertising In an upcoming marketing course called the Event Tsunami, we'll provide the final blueprint for online advertising, but the concepts we'll share here you can use right now. You can't start the week…
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Moving targets – Marketing. Part 1 of 3.

"Moving targets - Marketing" - Part 1 of 3. Hey, [[ contact.first_name | default: 'Friend' ]], In agriculture, we have lots of moving targets; when will the rain hit, when with the rain stop, what are the leaf wetting hours, when can I plant, and on and on and on. In marketing our products, events, and crops we have lots of moving targets as well. We have to grow it, price it, market it, and finally sell it to be successful. In the world of experiences, such as your corn maze or festival you have the additional step of delivering a fun,…
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Transforming into Transformational – Haunt & NAFDMA Part 3 of 4

This is Part 3 in a 4 part series I've been working on since the NAFDMA convention (that's North American Farmers Direct Marketing Assoc. or FarmersInspired.com) in an effort to encapsulate and explore all the ideas I uncovered and make them useful. This blog series is meant to be responsive and interactive, so please, when I ask seemingly rhetorical questions or really hard questions at the end of each, take up the challenge and answer back by email! I want you to be disturbed by these questions, to shock your brain into a creative mode. Hope you enjoy! "Transforming into Transformational" Hey gang, "Transforming…
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